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SUMMARY:CCI FRANCE CHINE EVENT | [Tech & Digital Working Group] AI Search & GEO: from visibility to business impact
DTSTART:20261021T123000
DTEND:20261021T140000
UID:2547
DTSTAMP:20260915T211133
LOCATION:CCI FRANCE CHINE Office, 6F, Dongyi Building, No. 88, Changshu Road  常熟路88号东艺大厦6楼
DESCRIPTION:\n \n\nIntroduction\n\nAI is rapidly changing the way customers discover, compare and choose products, services and business partners. As more users turn to AI-powered search engines for recommendations and purchasing decisions, companies face a new business challenge: how can they ensure their brands remain visible, trusted and recommended in this evolving digital landscape?\n\n \n\nBeyond traditional SEO, Generative Engine Optimisation (GEO) is emerging as a strategic lever to influence brand visibility, customer acquisition and business growth. This roundtable will explore how AI is reshaping the customer journey, what these changes mean for companies operating in China, and which concrete actions businesses can take to strengthen their presence in AI-generated answers.\n \n\nThrough insights from technology, marketing and data experts, participants will gain a clearer understanding of the business opportunities, risks and practical priorities associated with this new era of search.\n \n\nDate: Wednesday, October 21st\n\nTime: 6:30 pm to 8:00 pm\n\nVenue: CCI FRANCE CHINE Office, 6F, Dongyi Building, No. 88, Changshu Road \n\n常熟路88号东艺大厦6楼\n\nParticipation: \n\nIn-person: Free for Audencia Alumni. \nWebinar: Open to all    \n\nQuestions? tcliu@audencia.com
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DESCRIPTION:CCI FRANCE CHINE EVENT | [Tech & Digital Working Group] AI Search & GEO: from visibility to business impact
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