#Iconic_Audencians: Johan Bonnet (BACH 08), changing the world one nappy at a time

  • Business
  • Le 25 mai 2022

Johan Bonnet, Bachelor 2008, Co-Founder of Les Petits Culottés, Paris

Les Petits Culottés is the first eco-friendly nappy brand distributed through direct sales and short sales channels in France. Its sister company “Les Petites Choses” offers a range of organic feminine hygiene products and is engaged in fighting period poverty. At first glance, one might expect the company to be headed by a “mompreneur” who started a lifestyle business after having her children… Meet its co-founder Johan who is anything but. A farmer’s son, with a bachelor’s degree from Audencia, he learnt the ropes of the FMCG trade among the international giants. At the age of 31, motivated by a longstanding itch to start his own business, as well as solid ethical principles, he launched Les Petits Culottés.

Back then, he didn’t have children and couldn’t even tell the front of a nappy from the back! Going against all the entrepreneurship rulebooks, Johan started the company with his close friend – and fellow Audencia alum – Matthieu Batteur. This pair of bearded young men has now become the Ben and Jerry of the French eco-nappy market. It’s not the economic success that Johan mentions first when asked about his proudest accomplishments, but his satisfaction that his employees come to work with a smile on their face each morning. Maybe the office etiquette that bans shoes and encourages pattern socks is a contributing factor… “It puts us all on an equal footing,” he jokes.

We discover an entrepreneur with a big heart and ambitious dreams, yet with his feet firmly on the ground. At 34, Johan exudes remarkable wisdom and a cool head. He shares his personal recipe for success with us, based on high moral standards, respect, self-preservation, and a vow never to take himself too seriously.

 
 
It all began back in 2020 when we celebrated Audencia’s 120th anniversary by launching our very first iconic alumni collection. For this second series, we are delighted and proud to showcase 12 new profiles of Audencians from around the globe. The alumni that you will discover have very generously given up their time for an interview with fellow alumna, Katia Hérault (GE 2001), for which we are immensely grateful.
 
Discover all the portraits here


 
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