AMBA webinar "A brighter and more equitable future: inspiring stories from inspiring leaders"

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Date: Tuesday 26 October 2021
Time: 13:00-14:00 Paris time

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When Giles Lury and Katy Mousinho published their book, Wonder Women: Inspiring Stories and Insightful Interviews with Women in Marketing, they had three objectives:
 

• To create awareness of and celebrate women’s success,
• To inspire others (both women and men) with stories of and interviews with successful women and to highlight the benefits of more ‘feminine’ aspects of thinking and doing, and
• To encourage all women to recognise, have confidence in, and grow their talents.

But the book is not just about women and marketing. The themes, issues and challenges raised have relevance to men as well as women, to leadership and entrepreneurs as well as brands and marketing. If we challenge the status quo, persuade the more traditional leaders to move out of their echo chambers, to embrace diversity rather than see it as a threat, then we can create better (and more profitable) businesses for everyone.

In this interactive and provocative webinar, Giles and Katy will share some of these amazing stories, highlight and discuss the key themes, issues and challenges, and use your input to determine how we can ensure a bright future for every  in the world of business.  

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About our speakers
Katy Mousinho is enjoying a life of ‘freedom and flexibility’ having forsaken the world of full-time working to pursue multiple activities including writing and helping small businesses with their brand and marketing strategy. Previously Managing Director of The Value Engineers and with 30 years’ experience in insight and brand strategy, she’s gained a broad perspective across categories and countries. What she loves most is seeking inspiration from multiple sources to form insights that drive brand strategy and customer experience.  

Giles Lury is a VW Beetle-driving, Lego watch-wearing, Disney-loving, Chelsea-supporting father of five who also happens to be a director of brand consultancy at The Value Engineers. He has worked in advertising, market research, and, most extensively in brand consultancy. His specialist subjects are brand positioning and innovation. Giles has published three previous books of brand stories; The Prisoner and the Penguin, How Coca-Cola Took Over the World, and Inspiring Innovation.
   

Did you graduate from an AMBA-accredited programme at Audencia?

This webinar is accessible to students or alumni of an AMBA-accredited programme at Audencia, i.e., Executive MBA, EuroMBA, Full-Time MBA or Master in Management (Grande Ecole Programme), but registration is required. Registering as an alum of an AMBA-accredited programme takes only a few minutes.
This event is free for AMBA members to attend but registration is required using the link above.