Introduction

The retail industry has undergone several major transformations, challenges, and disruptions during the past 20 years. Several external factors shaped this transformation such as macroeconomic conditions, demographic changes, evolutions in consumer behaviour and the democratisation of new technologies.

The pandemic added fuel to the fire. How to manage your business during the post-pandemic time? How to stay competitive in this rapidly changing world? “Unified Customer Experience & Management” is the answer. 

Agenda :

• 18:30 - 19:00: Registration
• 19:00 - 19:45: Presentation - Unified Customer Experience & Management
  • Digital Strategy and Innovation
  • Unified Customer Experience and Management
  • Case Study and Inspirations

• Keypoints to be addressed: 
  • How to reboot your customer growth after covid
  • How to evolve your customer services to the next level
  • How to create an immersive customer experience through the brand atmosphere
  • How to acquire new customers from the new media
  • How to re-activate customers and increase purchase conversion through the private sphere operation
  • More topics…

• 19:45 - 20:00: Q & A
• 20:00 - 20:30: Networking 

Date: Thursday, 23 February 
Time: 6:30 pm to 8:00 pm
Event Format: In-person + Webinar
Fees: Audencia Alumni & CCI FRANCE CHINE Member: Free
Language: English
Venue: CCI FRANCE CHINE Shanghai Office, 2/F Mayfair Tower, 83 Fu Min Road, Shanghai, China     
Webinar: The connection information will be sent by email after registration
Registration: Scan the QR code below or click here