Introduction

Rapid digitization and evolving customer behaviours compel companies to adjust to the changing dynamics. To tackle these challenges and boost revenues, an increasing number of companies are turning towards B2B e-commerce. However, the Chinese e-commerce market remains complex and presents its own set of challenges. To address these issues, we will offer insights into current market conditions and recent changes. GENUINE will share perspectives on the corporate and regulatory environment and the impact on Western Companies. 

Agenda

• China E-Commerce Overview
• Market Segmentation and E-Commerce Platforms
• How western companies can use E-Commerce Platforms for Brand building and Sales
• Pitfalls and trends

Speaker

Damian Maib Founder & CEO GENUINE   Damian Maib is an entrepreneur, standing at the forefront of e-commerce innovation in China. As the founder and CEO of GENUINE, a leading e-commerce and marketing enabler, Damian has established a strong presence in the China e-commerce sector.

Date: Tuesday 12 March 2024

Time: 18:00 - 20:00 

• 18:00 - 18:30:  Welcoming
• 18:30 - 20:00: Conference
•  20:00: Networking + cocktail

Language: English

Format: In-person + Webinar

Venue: CCI FRANCE CHINE Shanghai Office or Webinar