Introduction

Key Opinion Sales (KOS) are brand sales representatives with established accounts on platforms like RED (Xiaohongshu), where they regularly share posts about their brand’s latest releases. This approach helps extend consumer reach while fostering more personalized interactions. The term originated from Douyin’s collaboration with beauty brand MAC, which launched the “KOS101” challenge on March 26, 2021, marking a new era of sales-driven influence.

Today, an increasing number of companies are leveraging KOS strategies to boost store sales and enhance clienteling services. We’re excited to host an upcoming event showcasing this innovative approach, featuring Chatail, a pioneer in AI-driven strategies for amplifying KOS campaigns.

Attendees will discover how to utilize KOLs effectively, gain insights into emerging trends, and explore actionable tactics that turn influence into direct business results.

Agenda:

• Introduction

Event outline and guest speaker introduction

• Introducing KOS Strategies

with Patrice Nordey - Trajectry

• AI-Powered KOS solution: Chatail

with Xuan Zheng - Founder & CEO of Chatail

• Q&A

Date: Tuesday, December 10th 

Time: 
6:30pm – 7:00pm: Welcoming and check-in 
7:00pm – 8:00pm: Conference and Q&A 
8:00pm: Networking Cocktail

Language: English

Venue: 

CCI FRANCE CHINE Shanghai Office

2/F Mayfair Tower, 83 Fu Min Road, Shanghai

上海市静安区富民路83号，巨富大厦2楼

Webinar:

The connection information will be sent by email after registration

活动链接信息将会通过邮件发送给您