CCI FRANCE CHINE and the Hong Kong Chamber of Commerce in Guangdong are partnering to bring you a top-level discussion on the changes in the retail sector.

This event will bring together leading industry experts and strategic thinkers from both the French and Hong Kong business communities to examine how evolving social values and shifting behaviors are radically reshaping the retail industry. We will move beyond the "how" of technology to discuss the "why" of the new consumer.

The retail sector is currently navigating a period of profound transformation. The "New Consumer" of 2026 is no longer defined by simple demographics, but by a complex set of expectations regarding ethics, convenience, and identity.

Key themes to be explored include:

• The Values-Driven Economy: How sustainability, social responsibility, and radical transparency have moved from "marketing trends" to non-negotiable operational requirements.
• The Intentional Consumer: An analysis of the shift away from impulsive mass-consumption toward "curated" lifestyles, where every purchase is an intentional choice.
• The Hybrid Identity: How consumers seamlessly blend digital "meta-lives" with a renewed desire for tactile, physical community experiences.
• The Trust Deficit: Strategies for brands to build authentic relationships in an era where consumers are increasingly skeptical of traditional corporate messaging.

You will hear about real-world strategies where businesses are successfully pivoting their models to align with these new behavioral patterns. The goal is to move past the surface and have a candid conversation about the challenges of maintaining brand loyalty when consumer values are in constant flux.

Wednesday May 13th, 2026

2026年5月13日，周三

6:00 - 6:30 PM: Registration 活动签到

6:30 - 8:00 PM: Conference 会议

8:00 - 9:00 PM: Networking & Cocktail 自由交流 

TaiKoo Li JuLong Wan Guangzhou 

广州聚龙湾太古里