AAGEF invites you to join , for a conference entitled "10 fascinating things about pricing and why they matter more than ever"

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What if prices could think, learn, and even negotiate on our behalf?
From Spotify’s hyper-personalization to Michelin’s algorithmic governance, pricing has become the frontier where strategy, ethics and AI collide.
In this engaging and fun talk, Augustin Manchon, one of Europe’s global experts in pricing strategy and value creation, will explore 10 surprising truths about pricing: how it reveals who we are as leaders, how AI is rewriting its rules, and why trust is becoming the ultimate currency.

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Date: Wednesday 28 October 2026
Time: from 6pm
Venue: CSI Spadina, 192 Spadina Avenue, Toronto M5T 2C2

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About the speaker
Augustin Manchon is a Senior Advisor in pricing strategy and the founder of Manchon & Company. Formerly the global head of pricing at Deloitte and then Accenture, for more than thirty years he has advised executives, investment funds and companies across all sectors on the design of their pricing, revenue and value-creation models.
Half of his career has been spent in North America, notably at the heart of the innovation dynamics of Silicon Valley, before continuing in Europe working with major international groups (Microsoft, Walmart, United Airlines, Canadian Tire, Schneider Electric, Carrefour etc…), mid-sized companies and investment funds (Bain Capital, Seven2…). He had advised BCG, McKinsey, Bain and Cap Gemini on some of their most challenging projects. This career path has given him first-hand knowledge of how companies measure value, translate it into revenue and embed it in lasting relationships with their clients. His work lies at the intersection of strategy, governance and economic transformation. Co-author of Pricing: A New Imperative for CEOs and of a white paper with HEC on The Future of Consulting in the Age of Artificial Intelligence, for several years he has been analysing how new technologies are transforming executive decision-making, business models and the practices of supervisory boards. His work has been published in Fortune, Les Echos, l’Opinion, La Tribune, CFO Magazine and the Financial Post. He has also appeared on TV: CBC, BFM Business. His book was selected as the AI book of September by La Librairie de l’Eco.
A lecturer at HEC Paris, BPI France, Université Paris-Dauphine and the University of Toronto, he also serves as a speaker and advisor to executive committees and investors. Slipstream ranks him among the 40 “Most Influential Pricing Experts in the World,” in 13th place, and he is the only French expert included in this selection. He is a graduate of HEC Paris, ESADE and NYU and has trained at MIT on the strategic implications of artificial intelligence.

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Agenda :
6:00 pm : Networking
6:50 pm : Keynote + Q&A
8:00 pm : Networking

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REGISTRATION

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AAGEF Ontario, with over 2,000 executives, is a networking association of French Elite Graduate Schools alumni, living and working in Ontario. We also welcome Ontario-based alumni of Canadian and global Elite Universities. 

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