Bonjour! 

Le Wagon and Audencia are organising a networking night for digital professionals in Shanghai. This event aims at gathering digital experts to share perspectives on the profession, initiate attendees to coding, and bring together digital stakeholders for a networking opportunity.
 

Thibault Genaitay, head of Le Wagon China, will deliver a free << Building a WeChat Mini Programme in 2 hours >> workshop for all interested attendees.

The networking event will happen at the newest WeWork on Nanjing Xi Lu.

Join us for a social night of French hospitality!
 

Workshop Synopsis

Unless you're living in a world without Wechat, you must know China’s top messaging app WeChat rolled out something quite radical: mini-programs; embedded APPs which require no download, no install. WeChat and their mini-programs can help you reach and engage more people than ever before. For branding and business, mini-programs present a huge opportunity to target a captive audience that has historically favored built-in WeChat services over external ones.
 

Instructor Thibault Genaitay

Digital marketing practitioner, front-end developer for 15 years, Thibault is a French citizen who moved to China in 2010. He held positions as tech project manager & account director for digital consultancies in both Shanghai & Hong Kong. Thibault worked with luxury brands such as Guerlain, Sephora, Louis Vuitton, Lanvin, Cartier to build high-end WeChat services. Since 2016, Thibault is running Le Wagon China, helping creative entrepreneurs to build amazing products for a market of 900M users.
 

Schedule

06:00 - 09:00pm Networking for digital professionals

07:00 - 09:00pm Hands-on WeChat workshop + Q&A
 

NOTE: No-prerequisites, total beginners welcome! Participants are required to bring their own personal laptops for the workshop, Mac or PC.