Webinar: opening a company in China

Audencia, in partnership with CCI FRANCE CHINE, has the pleasure to invite you to a webinar on the theme of opening a company in China

Opening a company in China might seem daunting at first. The business world in China offers many opportunities but does not come short of challenges either. In order to maximise the chances to succeed, any individual wishing to become a entrepreneur in China would be wise to identify these opportunities and challenges from the start.

Based on their personal experiences, Guillaume Rué de Bernadac (GE 2012) and Théophane André-Marilli (GE 2013), two French entrepreneurs based in Shanghai, will share with you important tips on how to open a company in China and avoid the main pitfalls.
  • Why and how to create a company in China? 
  • What initial costs will an entrepreneur be faced with? How to deal with money transfers from/to China?   
  • How to find a business partner / clients?
  • Which social media to use? What digital strategy to adopt?
  • How to hire in China?
11:00-11:05 (Paris) / 18:00-18:05  (Shanghai)        
Welcome message
Christophe Germain, Dean of Audencia

11:05-11:40 (Paris) / 18:05-18:40 (Shanghai)
Guillaume Rué de Bernadac (GE 2012), Théophane André-Mirelli (GE 2013)
Moderated by Ting (Cici) Liu (MBA 2020)

11:40-12:00 (Paris) / 18:40-19:00 (Shanghai)
If you wish to ask any questions to the speakers, please send them to Cici beforehand


Guillaume Rué de Bernadac (GE 2012), CEO & Founder, Académie de Bernadac, moved to Shanghai in 2014 to launch Académie de Bernadac, a company offering etiquette training services. 

Théophane André-Marilli
(GE 2013), CEO & Co-founder, primestance, moved to Shanghai early 2019 and created a sustainable events and communications agency called primestance.

Date: Tuesday 24 November 2020
Time: 11:00-12:00 France time // 18:00-19:00 China time
Language: English
Fees: Free of charge for Audencia students & alumni
Venue: Online (xylink)

Via WeChat 微信 / Scan QR Code 扫描下方二维码
or click the registration link / 或点击报名链接

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Espace documentaire
  • Date
    le mardi 24 novembre 2020 de 11:00 à 12:00
  • Date limite d'inscription
    mardi 24 novembre 2020 11:00
  • Périmètre géographique