Webinar: Werenbach - managing change through leadership in turbulent times
Werenbach: managing change through leadership in turbulent times
Date: 17 February 2021
Time: 13:00-14:00 Paris time
In this webinar, Dr Andrés Arenas, Dr Vasilios Stouraitis, Dr Konstantinos Tsanis, and Dr Jessica Bayon Perez will present their latest research on how a Swiss watch company was able to crowdfund a successful initiative that involved the production of watches that are built entirely from space and rocket debris.
This webinar will link theory with practice, and provide a guide for future managers in how to successfully manage change through strong and innovative leadership in the areas of sustainability.
About the research
The research aims to provide a case study for successful change leaders depicting real life examples of management, leadership and change during the Covid-19 period. The case used will be the exceptional case of watch company Werenbach, which has shifted from using traditional approaches to reach its customer base – basically Switzerland and Germany – into transforming its strategy using internet based marketing techniques and aggressive media coverage to reach the Americas and different countries in Europe during the pandemic.
Among these methods, is the successful management of a crowdfunding during the pandemic period and raising almost half a million euros – a crowdfunding record – reaching its original pledge (€55,612) in just two minutes. Werenbach has enabled people to enjoy an original product even in extremely adverse circumstances.
Meet the speakers
Dr Andrés J. Arenas
Dr Jessica Bayon Perez
Dr Vasilios Stouraitis
Glasgow Caledonian University
Did you graduate from an AMBA-accredited programme at Audencia?This webinar is accessible to students or alumni of an AMBA-accredited programme at Audencia, i.e., Executive MBA, EuroMBA, Full-Time MBA or Master in Management (Grande Ecole Programme), but registration is required. Registering as an alum of an AMBA-accredited programme takes only a few minutes.
This event is free for AMBA members to attend but registration is required using the link above.