Event Introduction

As artificial intelligence continues to reshape the marketing landscape, companies are moving beyond experimentation and facing a critical challenge: how to translate AI into tangible business impact.
While generative AI and autonomous agents are unlocking new levels of efficiency and creativity, many organisations still struggle to move from tools to results:

• pressure to deliver measurable ROI
• optimise costs
• empower lean teams

For multinational companies operating in China, this transformation is even more complex, requiring alignment with a fast-evolving local ecosystem and strict regulatory frameworks.

 

Agenda

In this session, Custouch’s CTO will share practical and field-tested insights into how leading companies are successfully integrating AI into their marketing operations. From strategy to execution, this session will provide a clear roadmap to turn AI into a real performance driver.

You will:

• Identify high-impact AI use cases that deliver measurable business value
• Learn how to enhance marketing efficiency through AI-driven workflows
• Gain insights into how leading companies are deploying AI in China

Details

Date:  Wednesday, April 15th

Time: 6:30 PM - 8:00 PM

Language: English

Location: CCI FRANCE CHINE Shanghai office, 6th floor, No. 88, Changshu Road, 常熟路88号6楼中国法国工商会上海办公室