AAGEF invites you to join Laura Hendel, Agency Manager, Club Med Toronto, for a keynote session entitled "From legacy to lifestyle, the Club Med journey"

This presentation will trace how Club Med successfully transformed a beloved legacy brand into a modern lifestyle powerhouse while preserving the DNA that made it iconic. Through strategic repositioning, innovation, and a deep understanding of evolving consumer expectations, Club Med has redefined premium all‑inclusive travel for a new generation.

The session will be led by Laura Hendel, Agency Manager, Club Med Toronto, who will share firsthand insights into the brand’s evolution, key strategic decisions, and the business lessons that resonate far beyond the travel industry.

Why attend?

• Gain executive‑level insights into brand transformation and long‑term relevance
• Learn how legacy organizations can successfully adapt to changing market dynamics
• Engage with peers in an intimate, thought‑provoking setting
• Take away practical perspectives applicable across industries
• Whether you are leading transformation, managing brand equity, or navigating growth in a competitive market, this presentation offers valuable inspiration and actionable takeaways.

We look forward to welcoming you to an evening of ideas, dialogue, and strategic perspective.

Agenda :
6 pm : Networking
7 pm : Presentation - Q&A
7:45 pm : Networking

REGISTRATION

AAGEF Ontario, with over 2,000 executives, is a networking association of French Elite Graduate Schools alumni, living and working in Ontario. We also welcome Ontario-based alumni of Canadian and global Elite Universities. 

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