Introduction

AI is rapidly changing the way customers discover, compare and choose products, services and business partners. As more users turn to AI-powered search engines for recommendations and purchasing decisions, companies face a new business challenge: how can they ensure their brands remain visible, trusted and recommended in this evolving digital landscape?

Beyond traditional SEO, Generative Engine Optimisation (GEO) is emerging as a strategic lever to influence brand visibility, customer acquisition and business growth. This roundtable will explore how AI is reshaping the customer journey, what these changes mean for companies operating in China, and which concrete actions businesses can take to strengthen their presence in AI-generated answers.
 

Through insights from technology, marketing and data experts, participants will gain a clearer understanding of the business opportunities, risks and practical priorities associated with this new era of search.
 

Date: Wednesday, October 21st

Time: 6:30 pm to 8:00 pm

Venue: CCI FRANCE CHINE Office, 6F, Dongyi Building, No. 88, Changshu Road 

常熟路88号东艺大厦6楼

Participation: 

In-person: Free for Audencia Alumni. 
Webinar: Open to all