Audencia Talents : plein phare sur un séminaire pas comme les autres
- Business
- Le 6 septembre 2017
Audencia Talents, c'est parti !
La rentrée 2017 s'annonce fort pour les étudiants de 1ère année, 2è année ingénieurs-managers et admissions sur-titre. A peine arrivés à Audencia, le monde de l'entreprise vient à eux avec le séminaire Audencia Talents, qui se tient les 6 et 7 septembre.
L'Oréal, Le Noble Age, Danone, Mars, Mazars, Saint- Gobain, Accenture, Neovia, CIC Ouest et Otis les challengent, les poussent à innover, créer, relever des défis. Oser résoudre des problématiques d'entreprises avec une approche percutante et professionnelle, un travail en groupe coaché et des restitutions très attendues des entreprises partenaires.
2 jours de brainstorm et de restitutions des plus originales au programme !
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Yvan Boudillet (GE 03) talks about emerging technologies in the cultural & creative industries
Learn How to Get Ahead It’s impossible to deny the impact of changing technology on our lives, but it is particularly important for practitioners and entrepreneurs in the Cultural and Creative Industries (CCIs). Creative tools, distribution models, and modes of connection shift rapidly, and those with the skills to stay ahead have a sharp advantage. “Technology has been a big disruption for the creative industries,” explains Yvan Boudillet, founder of the start-up advisory agency The Lynk and new faculty member with Audencia Business School’s MSc in Management and Entrepreneurship in the Creative Economy. Boudillet would know. He spent more than a decade in the music industry, working for EMI/Warner as they confronted changes brought on by the growth of streaming platforms like Spotify. Boudillet, an Audencia alumnus himself, chose to embrace this new technological landscape. He was Consumer Strategy Director for France at Warner, where he linked label identities with media buyers, consumer insights and digital strategy. “I also worked to identify start-ups that filled specific needs Warner was hoping to grow.” He continues to connect start-ups in the CCIs through his work for The Lynk and another project, Startup Sesame. “Technology offers a great opportunity,” Boudillet says, “both for marketers to work with creators, and for creative entrepreneurs themselves to build new connections with their audience while monetising their creative work.” He adds that technology is key to connecting and interacting with an audience in today’s user-centric market, which increasingly treats creative content as an experience. So what are the next up-and-coming technologies? According to Boudillet, virtual reality (VR, which replicates real-world environments), augmented reality (AR, which supplements the perception of real-world environments), andartificial intelligence (AI) are all making waves. VR and AR are still in beginning stages – which means there is anopportunity for ambitious creators to get in on the ground floor. While AI has been used for years by services like Netflix to curate audience recommendations, Boudillet sees endless possibilities on the creative side. “I think the next frontier is not only how tech will reveal arts and shape cultural trends through data-driven curation,” he says, “but how creators will use artificial intelligence to enhance the creation process.” For young creative practitioners and entrepreneurs dealing with emerging technologies, Boudillet emphasises that curiosity is vital – as illustrated by the example of filmmaker Anrick Bregman, recently profiled in 99u. Bregman became interested in VR in 2015 and, curious to see if he could figure it out, made a demo film with a friend on a trip to Ireland. Fast-forward just over a year later, and Bregman’s early experience with VR has jump-started a career in video game design and advertising for clients such as Lexus and Stella Artois. Learning the new technology was a challenge, Bregman says, but his determination paid off. “The filming wasn’t perfect,” he says of the initial project, “but I was impatient to learn about the process and have something on my reel to show off, to say ‘I’m doing this now.’” Another must for success in today’s tech-savvy climate is analytical thinking and an understanding of the complex relationship between technology and the CCIs. The MSc in Management and Entrepreneurship in the Creative Economy, a new Audencia programme run in association with the Glasgow School of Art, helps students develop this through rigorous coursework, hands-on projects, and mentorships with faculty leaders in the field. Additionally, for the first time this fall, Boudillet will be teaching a module for the programme entitled Augmented Creativity, which aims to help students confront this very issue of emerging technology in the CCIs. The module will provide a global overview of technological disruption through the years, and a close look at its applications in both the artistic and business arenas. “Artists are supposed to be ahead of the curve, so they need to lead the way,” Boudillet says. “Technology enables control of the market. If you want to be an entrepreneur working in the CCIs, you need to know how to use it.” But it’s not just about business, he notes – learning to use new technologies can be artistically invigorating as well. “It can open a playground for artists and give them tools to open new creative doors.” For more information on the programme and application process, see our programme page. Copyright photo: Antiv3D
- Business
- Le 24 juil. 2017
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Apprendre à créer une application mobile
Savoir coder et programmer sont devenu des compétences de plus en plus plébiscitée ces dernières années. Comment mettre en oeuvre ce genre d'initiative au sein de ses équipes ? Pour quels bénéfices ? Quel intérêt immédiat pour des équipes marketing ? Youmna Ovazza, fondatrice de Teen-Code et d'Executive-Code, animera un atelier sur ce thème le 21 septembre sur notre campus parisien. Vous aurez une initiation opérationnelle à la programmation : vous créerez vous-même votre première application mobile en 2 heures ! Vous expérimenterez la création de projet en mode agile, à l'échelle de l'atelier. Vous démystifierez la technique dans un objectif de meilleure efficacité dans vos projets mobiles et numériques. Vous aurez enfin les bonnes clés de réflexion pour initier une telle démarche au sein de vos équipes d'une manière opérationnelle et adaptée à vos métiers. Merci svp de venir avec votre ordinateur/tablette/téléphone portable (Android uniquement). Inscription à l’atelier
- Business
- Le 11 sept. 2017
Autres actualités
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Retrouvez des Alumni Wanted et remportez un iPad !
L’opération Alumni Wanted, à laquelle vous avez été nombreux à participer en début d’année, est reconduite pour la rentrée ! Du 4 au 28 septembre, (re)connectez au Réseau ceux qui n’ont pas encore créé leur profil sur Together grâce à Alumni Wanted. Le diplômé qui aura reconnecté le plus de personnes gagnera un iPad ! Comment participer : 1/ Je vais dans l’onglet « ma promo », je vois les diplômés qui n’ont pas encore créé leur profil. Je clique sur le bouton « Alumni Wanted » et je saisis le mail du/de la diplômé(e) à laquelle je peux le/la contacter pour l’inviter à rejoindre Together. ET/OU 2/ Je vais dans l’annuaire, je saisis le nom d’un(e) diplômé(e). Si il ou elle n’a pas encore créé son compte sur Together, je clique sur le bouton « Alumni Wanted » et je saisis son mail pour l’inviter à rejoindre Together. A vos claviers, il y a un iPad à gagner pour celui ou celle qui engendrera le plus grand nombre de création de compte sur la plateforme Together ! [Le jeu est réservé aux diplômés] Règlement du jeu concours ALUMNI WANTED
- Get Involved
- Le 4 sept. 2017
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Crossing continents, building a family
Jesús Abia Arias (EIBM 09) Jesús Abia Arias, originally from Spain, has travelled all over the world for his work with L'Oréal, including to France, the United States, Canada, South America, Central America, the Caribbean and Hong Kong – where he lives now. Jesús has been with the company since 2009. “My relationship with L'Oréal began at a company event held by Audencia Business School, where I applied to a marketing position with them,” he says. “I finished my studies in June and had a job with L'Oréal in July.” Jesús realises his timing was fortunate. “It was a good moment to go abroad – especially considering the economic situation in Spain. Going to Audencia was a very good decision.” Jesús earned a Bachelor in Technical Engineering in Management Informatics at Universidad de Valladolid in Spain, and says he certainly hadn’t always planned to work in marketing. “Technical engineering was very trendy at the time, but by the end of my studies, I realised I didn’t want to be writing code my whole life.” He added a Bachelor in Market Research and Marketing with an additional two years of study. “After my undergraduate studies, I was missing a bit of background in business, so I decided to enter Audencia’s EIBM programme,” Jesús says. The EIBM (European and International Business Management – formerly EMP) is a trilingual programme in French, Spanish and English; Jesús was already proficient in English (and fluent in Spanish, of course), but says his French was at roughly an intermediate level. “But it is not that hard for a Spanish-speaker to learn French,” he laughs. “Especially while living in the country and having French friends – and girlfriends!” Current occupation: Jesús is now the marketing director for Giorgio Armani and designer brands in the Asia Pacific region for L'Oréal. “Every day is different,” he says. He has a vast set of responsibilities, ranging from marketing strategy and developing the brand to working with the retail design team to make sure all point-of-sale interactions fit the high standards of each brand. Jesús also coordinates with the supply chain, develops strategies for launches, determines the best media investments and reports on results to the company’s headquarters in France. “It is a comprehensive position, as I coordinate between all the departments.” When asked about the perks of his position, Jesús emphasises the supportive culture at L'Oréal. “They give you the opportunity to really make things happen. They trust you to implement your strategies in a way that might not be possible in another company.” Jesús also describes how much he enjoys managing his team. “While the culture in Asia is very different than in the US, the company really coaches you on how to address the challenges of managing people from different places, including Hong Kong, Mainland China, Korea, etc.” Jesús, who met and married his wife in Madrid, Spain, is very straightforward about the primary challenge of his job: “You know, it is a bit more personal. I have a good position and opportunity, but my wife’s and my families are in Spain. We are far away from them and really miss them.” Motivation: A love of travel and different cultures is at the heart of Jesús’s work. He believes that “travelling is the only thing that is worth spending a lot of money on. To get to know new cultures really makes you a better person. One of my dreams was always to build a family and bring this experience to them. I see my daughter going to Mandarin Chinese classes now. Priceless.” He also notes that L'Oréal gives him the opportunity to grow fast and be entrepreneurial. “When I have an opinion, it’s something that they hear and listen to. And they have given me fantastic opportunities to travel, to build my international family.” Personal interests and passions: Jesús enjoys eating out in Hong Kong with his wife and one-year-old daughter, and playing sports. He is also taking classes in Mandarin Chinese. Staying in touch with Audencia: Jesús stays connected with his Audencia classmates via Facebook and occasional trips. “It’s always great to hear about how they are doing. All of them have very good jobs,” he says. In fact, one of the project managers hired on in Hong Kong by L'Oréal at the same time as Jesús is also a graduate of Audencia. Advice to students and graduates: Jesús urges Audencia students and graduates to be proud of where they studied. “When you go abroad, people will recognise Audencia’s name and tell you it is a great school.” Jesús recommends that anyone in an internship or entry-level position work very hard from the first day. “Make sure people see you doing your job well, giving an extra mile. If your manager sees this, they will have no doubt you will succeed. The secret is to feel like a part of the company from the beginning and bring value.” Most memorable experience at Audencia: Jesús laughingly describes his most memorable experience while studying at Audencia: “I remember the parties. It was a really fun experience! I need to be honest, right? I’m sure other alumni will feel the same way.” He goes on to say how much fun he had with his classmates and people from the school, at parties, in sports and on committees. “There was always something going on.”
- Career Center
- Le 8 sept. 2017