Crossing continents, building a family
- Career Center
- Le 8 septembre 2017
Jesús Abia Arias (EIBM 09)
Jesús Abia Arias, originally from Spain, has travelled all over the world for his work with L'Oréal, including to France, the United States, Canada, South America, Central America, the Caribbean and Hong Kong – where he lives now.
Jesús has been with the company since 2009. “My relationship with L'Oréal began at a company event held by Audencia Business School, where I applied to a marketing position with them,” he says. “I finished my studies in June and had a job with L'Oréal in July.”
Jesús realises his timing was fortunate. “It was a good moment to go abroad – especially considering the economic situation in Spain. Going to Audencia was a very good decision.”
Jesús earned a Bachelor in Technical Engineering in Management Informatics at Universidad de Valladolid in Spain, and says he certainly hadn’t always planned to work in marketing. “Technical engineering was very trendy at the time, but by the end of my studies, I realised I didn’t want to be writing code my whole life.” He added a Bachelor in Market Research and Marketing with an additional two years of study.
“After my undergraduate studies, I was missing a bit of background in business, so I decided to enter Audencia’s EIBM programme,” Jesús says. The EIBM (European and International Business Management – formerly EMP) is a trilingual programme in French, Spanish and English; Jesús was already proficient in English (and fluent in Spanish, of course), but says his French was at roughly an intermediate level. “But it is not that hard for a Spanish-speaker to learn French,” he laughs. “Especially while living in the country and having French friends – and girlfriends!”
Current occupation:
Jesús is now the marketing director for Giorgio Armani and designer brands in the Asia Pacific region for L'Oréal. “Every day is different,” he says. He has a vast set of responsibilities, ranging from marketing strategy and developing the brand to working with the retail design team to make sure all point-of-sale interactions fit the high standards of each brand. Jesús also coordinates with the supply chain, develops strategies for launches, determines the best media investments and reports on results to the company’s headquarters in France. “It is a comprehensive position, as I coordinate between all the departments.”
When asked about the perks of his position, Jesús emphasises the supportive culture at L'Oréal. “They give you the opportunity to really make things happen. They trust you to implement your strategies in a way that might not be possible in another company.”
Jesús also describes how much he enjoys managing his team. “While the culture in Asia is very different than in the US, the company really coaches you on how to address the challenges of managing people from different places, including Hong Kong, Mainland China, Korea, etc.”
Jesús, who met and married his wife in Madrid, Spain, is very straightforward about the primary challenge of his job: “You know, it is a bit more personal. I have a good position and opportunity, but my wife’s and my families are in Spain. We are far away from them and really miss them.”
Motivation:
A love of travel and different cultures is at the heart of Jesús’s work. He believes that “travelling is the only thing that is worth spending a lot of money on. To get to know new cultures really makes you a better person. One of my dreams was always to build a family and bring this experience to them. I see my daughter going to Mandarin Chinese classes now. Priceless.”
He also notes that L'Oréal gives him the opportunity to grow fast and be entrepreneurial. “When I have an opinion, it’s something that they hear and listen to. And they have given me fantastic opportunities to travel, to build my international family.”
Personal interests and passions:
Jesús enjoys eating out in Hong Kong with his wife and one-year-old daughter, and playing sports. He is also taking classes in Mandarin Chinese.
Staying in touch with Audencia:
Jesús stays connected with his Audencia classmates via Facebook and occasional trips. “It’s always great to hear about how they are doing. All of them have very good jobs,” he says. In fact, one of the project managers hired on in Hong Kong by L'Oréal at the same time as Jesús is also a graduate of Audencia.
Advice to students and graduates:
Jesús urges Audencia students and graduates to be proud of where they studied. “When you go abroad, people will recognise Audencia’s name and tell you it is a great school.”
Jesús recommends that anyone in an internship or entry-level position work very hard from the first day. “Make sure people see you doing your job well, giving an extra mile. If your manager sees this, they will have no doubt you will succeed. The secret is to feel like a part of the company from the beginning and bring value.”
Most memorable experience at Audencia:
Jesús laughingly describes his most memorable experience while studying at Audencia: “I remember the parties. It was a really fun experience! I need to be honest, right? I’m sure other alumni will feel the same way.”
He goes on to say how much fun he had with his classmates and people from the school, at parties, in sports and on committees. “There was always something going on.”
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Moving the traditional Vietnamese food industry forward
Dzung Pham Ngoc (MBA 12) Dzung Pham Ngoc of Vietnam has a background in supply chain and purchasing management, primarily in the manufacturing sector. She speaks English, a little French, some Chinese and, of course, Vietnamese. In addition to her MBA from Audencia Business School, she holds a Master in Business Administration and Management from the French Vietnamese Centre for Management Education (Vietnam) and a Bachelor in International Business from the Foreign Trade University (Vietnam). Current occupation: Dzung is the co-founder of GreenV., JSC, a food-processing company that specialises in the production of traditional Vietnamese foods. Based in the capital city of Hanoi, her company currently sells foods such as Vietnamese sour sausages, Nem Phung (a dry snack made from pork) and Nem Tai (traditional Vietnamese spring rolls) to restaurants and groceries. “At GreenV., JSC, our slogan is ‘feel the green’. We put the health of consumers at the forefront of everything we do,” says Dzung. Motivation: Dzung founded the company in 2014 in an effort to advance the efficiency and safety of traditional food production in Vietnam. “Most traditional foods here are produced by hand and may have sanitation problems,” she says. “We wanted to provide a hygienic process with better-quality ingredients and better packaging for shipping.” It has been very rewarding work, Dzung says. However, she notes that any new company has a lot of challenges at the beginning. “In Vietnam, there are so many regulations and policies you must follow; furthermore, we started at a very small scale but had to go to very big suppliers to get quality materials and ingredients. This can be difficult.” When asked about how she initially addressed these challenges, Dzung says cheerfully, “I didn’t think too much about the challenge of it because when you overthink, it might seem too challenging!” She notes that her background in supply chain and purchasing management, her training at Audencia and her family’s restaurant background have all been helpful. “We keep improving and applying new technologies, and as a long-term goal, we hope to move to more sustainable production and packaging.” Personal interests and passions: Dzung loves travelling, music and movies. “Since I work in the food industry, my love of travel is also like study! I can go to other places to see what the food is like there and how they make it.” Staying in touch with Audencia: Dzung is still very close with some of her classmates and stays in touch with them via both social media and in-person visits. “There is an Audencia Alumni chapter in Vietnam, and I went to Ho Chi Minh City to meet some people there.” She also took a trip to Indonesia to see a classmate, and says that sometimes, alumni from France come to Vietnam. Advice to students and graduates: As words of advice and encouragement, Dzung says, “When you start doing anything, it can be very difficult, but don’t give up. This is true for your studies and your career. If you give up now, it will be much harder to restart. If you have enough courage, you can follow your passion and reach your goal.” She also emphasises the importance of finding a good mentor. “This is especially true for young people who may have limited experience and knowledge. Get help with how you should go about pursuing your goal!” Dzung says she is happy to have met professionals in Vietnam through good friends, and they are now her mentors. Most memorable experience at Audencia: “When I came to Audencia for my MBA studies, it was the first time I had stayed that long in a foreign country; it affected me a lot. It is so different from Vietnam!” Dzung remembers being very busy studying and struggling with French. “But the professors are so professional, and the students are very nice. They are the best. And in my classmates, I now have friends from all over the world.” Dzung says that her time at Audencia really opened her eyes to the possibilities. “If you search for the right solution, you can accomplish your goals. If you know good people, it will be much easier!”
- Career Center
- Le 23 juin 2017
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Working at Google in Dublin, Ireland
Brice Dufour (GE 11) Brice Dufour has been with Google in Dublin, Ireland, since 2011. He is now a mid-market industry manager in education and e-commerce, helping French educational institutions and ed tech companies clearly define their goals, needs and online approaches so that they can build the best possible strategy for Google advertising solutions. “My job is to figure out how to best empower our clients to develop their success,” he says. When a client decides to expand to a new market, Brice helps them determine the strongest keywords and best practices for their ads and landing pages. Brice enjoys the challenge of his position in Google’s online team. He works with clients who have digital-based businesses in areas such as online education and training and ed tech, rather than with more traditional companies. “My clients might not be as globally well-known as bigger ones, but they are often more dynamic, and the impact my work has on these organisations is more important.” Brice also spends a lot of time training and coaching new hires at Google. “That’s a part of my everyday job,” he says. This is part of Google’s recruitment strategy; the human resources department manages the hiring pipeline, but the working teams conduct the interviews, select the candidates and conduct ongoing training, coaching and shadowing. “We can make sure our people are trained in the best way possible.” Brice says some of the other perks of working at Google include free meals and an on-site gym and swimming pool. “The atmosphere encourages a healthy work-life balance, which is extremely valuable.” Passions: Brice caught the travel bug while studying at Audencia. “I first studied in the US and then in Finland. I’m now living in Dublin, a capital city with a great international airport – and the benefits of a small city!” Brice explains: “Living in a large city, you don’t have as much time. It takes so long to just commute to work, for example. In Dublin, everything is close.” In his free time, he has run four half-marathons in the past four years, in rain, shine and even hail! Most memorable experience at Audencia: “I met my girlfriend at Audencia! We’ve been together six years now.” Brice notes that while the training and skills he gained at Audencia have helped him in his everyday work, the most important thing is the people he met. “I made friends for life at Audencia. You experience something strong with people from all over France and the world. That’s how you learn about yourself and other cultures for years to come.” Advice to students or graduates looking to work abroad: Brice emphasises that it’s important to get involved in student associations, to meet people and gain different experiences that will help you develop in both your personal and professional life. “Three years after you’ve graduated, what you studied in your classes doesn’t really matter anymore. It’s the stories you can tell about your time in school that matter.” He notes that it’s also important to really consider location when making career decisions, and not just take a position because it’s for a well-known company. “Be sure you can picture yourself living in the city for reasons other than work.” Staying in touch with Audencia: Brice developed strong friendships with some of his Audencia classmates and stays in touch with them through visits and social media. In September 2016, he attended a Paris gathering of alumni who had graduated five years before. “No less than 85 of my classmates came together from places such as Dublin, Geneva, Amsterdam and, of course, Paris, confirming the importance of the bonds that link us.” Brice is also the ambassador for the Audencia Alumni Dublin Chapter. In this role, he plans social events and get-togethers for alumni. “In order to introduce people who share a common history through Audencia, I also organise regular after-works for the Dublin Chapter.” He even holds a regular online advertising solutions boot camp at Audencia for students specialising in digital marketing. “I’m happy to share my experiences with the younger generation.”
- Career Center
- Le 27 sept. 2017
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